Corporate & Incentive Fishing Adventures

If you view your incentive program as a cost, it will really cost you.

Using fishing trips as corporate incentive travel versus other types of venues provides more "face time" with your individual clients. You have a "captive audience" both in the boat and back at the lodge.

Everything is taken care of for you from the start of your trip to the end. Transportation, your meals, your fish, and even your room is cleaned every day. You get to spend more quality time with your client, your spouse, your good buddy or your child. The only thing you have to do is show up and have fun!

Our unique "Instructor Program" allows you and your guests to hone your fishing skills by learning how to fish the local area and what techniques are currently working from our professional instructors (guides). You also get a chance to test your skills on your own which results in a great feeling of accomplishment when you hook and land that trophy fish all on your own!!

We can tailor make a package to suit your group's indivual needs. Meeting facilities, A/V equipment, logoed clothing and giftware, derby guidlines and prizes and pre or post trip dinners are just a few of the things we can help you orchestrate to enhance your valued clients' and/or employee's experience.

As unique as the people who work there, are our 5 different locations. Each location has something different to offer, be it the calmer waters of Whale Channel, the majestic scenery of the Queen Charlottes, or the land based ambience of Walters Cove. No matter which setting the experience takes place. it's bound to leave a lasting impression.0

Incentive travel is an investment to increase net profits

An incentive program is a formal scheme used to promote or encourage specific actions and in sales in order to attract and retain customers.

Critical to any business endeavor is understanding your customers.

1. What makes them tick?
2. What are the various ways your company interacts with them?
3. And how can you win them for life?
4. Loyalty Marketing

"In a crowded marketplace where many companies are vying for the same consumers, it is absolutely critical that you build strong relationships with your customers. West Coast Resorts can help you do just that,  retaining and growing your best customers.

"We wanted a program that would tie our customers to us for life, not just for slow periods."

Business must create a relationship-oriented culture with an incentive program that offers customers greater value than simple price discounts.

"We couldn’t have succeeded without the  Fishing trip loyalty program," acknowledged the Vice President of Sales. "We just wanted to hold onto a portion of the market in the face of national competitors, but instead we actually increased our sales like never before."

"If we stopped the program, it’d be like taking away a big part of who we are."
--Vice President of Sales

Performance far exceeded the original goal of defending market share. The distributor increased annual sales among program participants by more than 40% in the first nine months alone, despite extraordinary competition.

Fishing Trips versus cash / discounts & rebates

Opinions differ widely in this debate. But one difference is hard to argue: trophy value.

Cash is appreciated, but cash disappears. Incentive Fishing trips remain alive in office environments and conversation. They have staying power: they are visible, audible … and memorable.  Status counts with everyone.

This is the “trophy effect.”

A recent study indicated that travel and loyalty rewards are remembered far longer than cash awards.

Likewise, another study indicates some qualifiers don’t want to brag about the big check they got, however, they are eager to display trophy fishing awards for colleagues to see or they can easily be prompted to recall highlights of an incentive fishing trip.

1. Sales recognition and incentive programs can produce among the most measurable results of any marketing campaign. Various studies have shown that sales incentive programs can increase performance from 10 - 44 %.  
2. Sales incentive programs warrant the additional attention because they rank among the very few marketing programs whose costs can be directly related to outcomes. NOTE: A strange pattern hovers over incentive/motivation programs. When economic times are good, companies launch incentive programs to reward high achievers. These programs create a positive energy that encourages competition, team play, and results.
   During economic slumps, these same companies quickly disassemble their incentive programs and re-evaluate the costs. Budgets once approved without hesitation are eliminated or severely reduced. Notes for non-believers:  Budgets for incentive/motivation programs are easy targets for cuts. Chief financial officers (CFOs) ask about effectiveness, measurement, and return on investment.

ACTION: To increase the ROI of Incentive programs:

3. Focus on the incremental revenue and expense projections that result from the incentive program, not the program’s costs. Reality check: If you view your incentive program as a cost, it will really cost you. It should be viewed as an investment to increase net profits.
   Return on Investment (ROI) Sales incentive and recognition programs deliver results where they help draw attention to organizational values and drive the behaviors that contribute to results. Sales incentive programs traditionally are used to:
4. Increase or maintain sales
1. Improve retention and image
2. Recognize performance
3. Build employee loyalty/trust
4. Start or maintain relationships
5. Build customer loyalty/trust
6. Improve customer service
7. Foster teamwork
8. Create new markets.
5. Measurement Methods The most common criteria for evaluating incentive programs include
1. Total units or dollars sold
2. Profits on incremental sales
3. Increased market share
4. Cost as % of incremental sales
5. Percent reaching goal or quota.

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Testimonials: more of What our clients and participants are saying 

“After almost three years, our dealers tell us they buy more from us now because of the program than they used to.  They admit to giving us the first look when buying parts.  That was not the case before we started the program.  In fact, our sales have increased 75% and some of that is because of the fishing program.  I am happy with the results and plan on a long relationship with West Coast Resorts.”
- Director of Operations, National Manufacturer

"We couldn’t have succeeded without the program, We just wanted to hold onto a portion of the market in the face of national competitors, but instead we actually increased our sales like never before."

"In an industry where the same item might be available from 20 different sources, you’ve got to provide customers a tangible reason to work with you. A customer recognition loyalty program does that."
- VP, Sales & Marketing